Manchester United have a match day income of over twice ours, they record £91-million, we record £41.2-million. When you consider we are £102-million behind Liverpool in revenue generated, they being only the 5th richest club, you should be able to see that it is impossible for us to match wages the top 5 richest clubs pay.
That gap was only going to grow unless we did something about it and increasing the size of the stadium was a must. Just take a look at the table below showing match day revenue as a percentage of overall income.
Manchester United 22%
Manchester City 12%
Tottenham Hotspur 21%
Our figures as a percentage don't look too bad, but their income is vastly greater thus their match day income is vastly greater.
This table shows the TV revenue income as a percentage of total revenue and we see a marked difference on this one, we rely more on TV money than they all do, especially Manchester United.
Manchester United 27%
Manchester City 38%
Tottenham Hotspur 49%
Now look at commercial income as a percentage of overall income in 2014/15.
Manchester United 51%
Manchester City 49%
Tottenham Hotspur 30%
We lag behind them all so increasing our commercial income is of paramount importance, which will happen with us being an attractive club at the moment. An innovative new stadium with specialist facilities for NFL and thus the brand being beamed across two continents gives an appal other don't have.
We promote ourselves as a challenger brand, a young, vibrant brand going up against and competing with the very best, a brand looking to break a monopoly. Again that makes us attractive to brands who want to be a part of that success, a part of that journey.
This video from uMAXit Football explains the situation at Tottenham very well and from an independent outside viewpoint.