News with views from the No1 Spurs website

Wednesday, 25 May 2016

Baseball star Murphy an avid Tottenham fan

It is always good to hear from an intelligent celebrity or sportsman, in other words one who supports Tottenham Hotspur.

In baseball circles soccer isn't as popular at the national sport of American Football, but that hasn't stopped Daniel Murphy becoming an avid Tottenham fan.

For us Brits who don't know him Wikipedia tells us that he is an American professional baseball second baseman for the Washington Nationals of Major League Baseball. He has previously played for the New York Mets.

How did a guy from Jacksonville develop a love of Tottenham, through a video game he tells us, by playing FIFA Soccer.

“It’s an acquired taste. Peter Crouch was really tall in the video game so I’d send in crosses to him and he’d hit them in. I played it [FIFA Soccer] quite a bit with my brother before I got married. That led to watching games, developing an affinity, wearing their shirts, hats and scarfs and eventually meeting them.”

He plans trips to London to see us play when he can. He and his wife came to London to watch a pre-season game. He went with Mets teammates in 2014 to watch a game and with another friend to watch a pre-season game last summer.

He has featured on the Spurs website, appeared in video with players like Eric Dier and talked about his love of Spurs in interviews. he is an example of the many ways in which you can tap into a new market, it isn't all just about the actual game of football.

If your name is out there you stand a chance of adding to your fanbase. Add to your fanbase and you become a marketing vehicle for potential sponsors which brings money into the club which in turn strengthens the team and produces better results. Without money you are fighting an uphill battle all the time, with money you have a far higher chance of success consistently.

Using the NFL and using sporting names from popular national sports can only help us make it big in America. Our teaming up with Nike should help given they are the number one sports apparel brand.

The Premier League has got a huge American TV deal about to kick-in, that's because there is a growing market for the sport in the States. we as a club can't ignore that market, we have to be leaders in it so any chance a fan gets, particularly American based fans, to promote the Tottenham Hotspur club name by sharing an article and or posting them on forums should be taken, on a regular basis.



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