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Spurs commercial department needs to get their fingers out

Spurs' commercial department needs to get their fingers out



The Spurs commercial department needs to get their fingers out and start matching what the rest of the club is doing, they could hold us back.

Let's have a look at some of the Deloitte football league money figures recently released.

Club Income Figures

Match Day Income

  1. Manchester United £131m
  2. Tottenham Hotspur £117m
  3. Arsenal £103m
  4. Liverpool £90m
  5. Chelsea £77m
  6. Manchester City £72m
  7. West Ham United £41m
  8. Newcastle United £38m


Commercial Revenue

  1. Manchester City £347m
  2. Manchester United £309m
  3. Liverpool £250m
  4. Tottenham Hotspur £227m
  5. Chelsea £210m
  6. Arsenal £170m
  7. West Ham United £50m
  8. Newcastle United £47m

Match Day Income and Commercial Revenue

  1. Manchester City £449m
  2. Manchester United £440m
  3. Liverpool £360m
  4. Tottenham Hotspur £344m
  5. Chelsea £287m
  6. Arsenal £273m
  7. West Ham United £91m
  8. Newcastle United £85m
Tottenham still have some ground to make up on the commercial revenue but clearly, the club is going in the right direction of being able to afford to stay at the elite level in the Premier League.

TV Money

  1. Manchester City £299m
  2. Manchester United £209m
  3. Liverpool £245m
  4. Chelsea £226m
  5. Tottenham Hotspur £204m
  6. Arsenal £191m
  7. Newcastle United £165m
  8. West Ham United £148m
If I expand a set of figures across Europe, you'll see that wile Tottenham's income has had a much-needed growth, commercial revenue-wise, the club is £100m behind where it needs to be

European Clubs Commercial Revenue

  1. Bayern Munich £364m
  2. Barcelona £358m
  3. Real Madrid £350m
  4. PSG £348m
  5. Manchester City £347m
  6. Manchester United £309m
  7. Liverpool £259m
  8. Tottenham Hotspur £227m
Todd Kline was brought in to boost the commercial income and has basically achieved nothing. 

As you know he has resigned and will be joining Chelsea, who incidentally sit 9th on £210m. He won't be missed.

This is an area the club must address and then will be able to compete on an even playing field with the top clubs in Europe.

That extra £100m means £70m could be spent on transfer fees, agents fees and wages associated with the 1st XI.

Plenty of you will shout naming rights, but having the club name as the stadium name arguably is more powerful getting the brand name known around the world.

The dormant income stream is the NFL and a franchise there can't come soon enough, then the US market opens to us and that could make a significant difference to our commercial income.

Daniel Levy has vision, he thinks big, which most people can't do quite frankly and I suspect our commercial department lacks people with the vision to take advantage of our brand, which holds the club back on the field.

Now is the time our commercial department should be working their socks off because you are never going to get a more marketable manager than Ange Postecoglou, aligned with the exciting brand of play he has introduced.

Vibrant, exciting, transformational, on the up are all Tottenham brand traits being displayed at the moment that are valuable o commercial sponsors.

To Dare Is To Do.

COYS

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