The Shining Knight in Lilywhite Armour

Hello from the desk of THBN once again, I trust you are all well.

The Antonio Nusa transfer is progressing, Spurs are confident of beating their rivals but Club Brugge are trying to get other clubs to bid to push the price up, hence the slight delay.

This opens up an area of debate about the broader landscape shaping the future of football. 

Tottenham's ambitions go beyond individual transfers; we are navigating the intricate terrain of sustainability rules which are set to redefine the way clubs operate. 

Spurs have put in place strategic foundations that sets the club apart from clubs like Everton for a sustainable and successful future

You should be aware that the Premier League and UEFA sustainability rules are stopping clubs buying mid-season, which tells you how close to the wind some clubs are operating.

Tottenham have so far spent more than the rest of the English Premier League (EPL) put together this January.

In 2 years you'll only be able to spend 70% of your income on transfer fees, wages, agents fees and 1st X! coaching staff.

Couple that with rules basically trying to make clubs only spend what they earn or can afford and their hands are tied.

Tottenham have been set up o be run in this sustainable way, so have a head start over clubs scrambling to comply.

With clubs having to sell players, there may be further opportunities for us in the summer.

Social media is awash with children crying to their mothers, sorry Everton fans crying to anyone who will listen.

Get over it, you knew the rules and pretended they didn't apply to you.

Their complaints demonstrate their lack of knowledge about the industry.

TV Revenue

The TV companies ONLY want to show the Top 6, that's who the world wants to watch, they re the clubs that bring in the TV money.

In Spain for instance, historically, larger and more popular clubs have been able to secure a larger share of broadcasting revenue due to their larger fan base and higher viewership. Smaller clubs often receive a comparatively smaller portion.

The Premier League operates differently.

A significant portion of the TV revenue is distributed collectively among all 20 clubs, and the distribution is not solely based on a club's on-field performance or popularity.

The top club only gets 1.6 times the bottom club.

In Europe, the top clubs get s far greater share.

• In Spain, the disparity is 3.6 times
• In Germany, the disparity is 3.3 times
• In Italy, the disparity is 2.3 times
• In France, the disparity is 2.3 times

Source: Daniel Geey and Alex Harvey

This, apparently, according to Everton fans, is creating a cartel, Big 6 vs the rest, unfair they cry!

That may be the case across Europe, but not in the Premier League, no in the Premier League what you can generate in income determines your success.

They are just too lazy to build a business, they have not been as forward-thinking as Daniel Levy has been.

Daniel Levy's Vision for Sustainable Success

At the helm of Tottenham Hotspur, Daniel Levy has carved a reputation for his foresight and an unwavering commitment to steering the club toward sustainable success. 

This has divided the fanbase, those who understand it and those with blinkered vision.

His strategic approach to running the club extends beyond the short-term, focusing on building a foundation that withstands the evolving landscape of football economics.

That, as we are seeing now, was essential, if misunderstood by many.

It shows the ambition some say he lacks.

It is only when something is laid bare that some can understand it.

One notable instance of Levy's foresight is his early acknowledgment of the financial challenges within the football industry. 

Long before sustainability rules became a central theme, Levy was vocal about the unsustainable financial trajectory that many clubs were embarking on. 

To the Spurs fans, Levy publicly cautioned against the pitfalls of extravagant spending and advocated for a more measured, business-minded approach.

And Daniel Levy was spot on and totally correct in not trying to play that game, but running the club responsibly instead.

Live within your means, not outside them.

Levy's commitment to financial responsibility is exemplified in Tottenham's refusal to succumb to the pressures of over-inflated transfer markets. 

While other clubs engaged in frenzied spending, Levy maintained a disciplined stance, carefully evaluating each transfer move to ensure it aligns with the club's long-term goals. 

This measured approach, although sometimes met with impatience by some Spurs fans, has proved vital in safeguarding Tottenham's financial health, while many around and across Europe are struggling.

Moreover, Levy has overseen the construction of The Tottenham Hotspur Stadium, a project that extends beyond being a mere football ground. 

It stands as a testament to Levy's vision for the club as a sustainable business entity in the manner both UEFA and the EPL want.

And remember, football is having to go down this path or have Government intervention, which will devastate clubs quite frankly.

You are sustainable or you go out of business. Being a plaything is not sustainable.

The state-of-the-art stadium not only enhances the fan experience but also serves as an important revenue-generating hub through various events and facilities.

A business should not rely on one revenue stream because if it dries up...

Diversification of income streams helps protect a business, anyone against that has got their head in the clouds...or the sand.

Daniel Levy has also been a proponent of nurturing homegrown talent. Tottenham's emphasis on developing young players through their academy reflects Levy's commitment to sustainability not only in terms of finances but also in fostering a self-sufficient football ecosystem.

Clubs across Europe are now actively seeking youth because improve them and they produce profit, when you sell them, which clubs have to do to sustain themselves.

As the football landscape continues to evolve with regulatory changes and financial constraints, Daniel Levy's leadership at Tottenham Hotspur remains a beacon of strategic acumen. 

His decisions and vision go beyond the immediate triumphs, embodying a commitment to ensuring that Tottenham Hotspur is not just a football club thriving for today but a sustainable force poised for success in the long run.

A big up to him, a big up to THBN and a big up to everyone else who could see that.

TV Revenue Distribution Across Europe

TV money keeps clubs afloat, across Europe, but even more so in the Premier League.

From the same article as above, an annual average figure a club in Europe gets:

• Premier League £123m
• La Liga £56m
• Serie A £52m
• Bundesliga £52m
• Ligue 1 £27m

The figures will have changed since the article was written, but you get the point and it demonstrates why clubs across Europe can't buy our 'deadwood'.

Imagine how much TV revenue Everton would lose if a Super League was created because a large chunk of that TV money would go there instead.

The Toffees wouldn't be able to afford player wages and they would be more like a struggling club in Italy, Spain, Germany or France.

Then they would complain.

Your neighbour spends more than you because he earns more than you.

Stop crying about it and figure out how you can earn more.

Think about it, the hatred-hearted have basically been shouting for Tottenham to be in Everton's position financially!

The intelligent fan has understood the bigger picture and supported working towards a sustainable future.

Big up to us.

Further reading

• Fans Divided: Toxic Cycle of Fighting For Failure
• Hollywood calls for Tottenham
• The Resurgence of Spurs: Defying Expectations and Unmasking Hidden Talents

Regards

THBN

COYS