Spurs, the richest club in the world in 2 years
Spurs, the richest club in the world in 2 years
A couple of things to chat about today.
Firstly, the Premier League still have not said whether the people who made the decision to help Arsenal out by cancelling a game when they only had 1 Covid case, had Arsenal associations.
They refused to answer that in their first reply to my complaint, that took two emails to get a response, despite asking for confirmation of receipt.
I sent off a third email again asking the names of the people who made the decision and whether they had Arsenal connections.
No reply received to date.
Then of course we had the Chelsea 'gas' tweet during our game with them.
This is totally unacceptable.
You can't ask us to stop using the Yid word if you allow a club, not a fan, an official Chelsea club social media account,
How can you tell fans not to make gas references (which are reminders of the Jews being exterminated at death camps like Auschwitz) if you allow a club to do so without taking any disciplinary action against them.
I emailed the Premier League CEO Richard Masters and asked if he would be investigating and if the Premier League would take disciplinary action or give their backing to it by doing nothing and ignoring it.
They haven't bothered to answer that either.
Secondly today, the Twitterati, with the emphasis on Twit, seem incapable of understanding that you build something brick by brick.
You build the foundations, stadium, training facilities, commercial opportunities, first.
Any success orientated individual who has achieved success will tell you that you surround yourself with the image of success and act successfully before you achieve your success.
Take a car, you don't go out and buy an expansive car, rather you'd rent one or buy a top of the range older car with a high mileage.
It's the appearance that counts.
You'll attract others to you, just as Tottenham building a magnificent training centre and top of the range stadium will do, as well as generating the money we need, in the case of the stadium.
I still see some of our challenged fans complaining about non-football events, oblivious to the fact this is where the money comes from that they want the club to spend!
It baffles me how people have been so poorly educated that they can't take that in. Perhaps some blame lies at the foot of the club for not educating the fans enough.
I'd argue there is a need to educate fans and then their incessant anti Spurs drivel would dry up.
They would understand the process and that might help them achieve more in their own lives too.
Condescending, bloody love it.
Hell I'm better, I know I am.
So how can the club educate the seemingly uneducateable?
Well, it needs to be done through drip feeding them stories.
For instance, there is no point telling fans what the club vision is just once, 99% of them have forgotten what it is.
When something new happens it needs to be explained and explained how it fits into the overall vision.
It needs to demonstrate it is an integral part of the clubs growth to regular trophies.
You don't just explain you have built a fantastic training centre, the fan wants to know how that helps win a trophy and yes, some of them do need it explaining to them as they genuinely don't understand.
I would like to see the club release articles, perhaps through the website or YouTube that explain the process of scouting, of player recruitment and of the object of the transfer window that has just passed.
Pass on the ups and downs, reveal some, not all, but some of the stories led out in the press, some that weren't and have Fabio Paratici or a regular spokesman tell us how this fits our overall plan.
Spurs are in an entertainment industry with a captive audience.
Tell us how we are growing that audience and educate that audience in the manner no other club does.
Senior figures in the game see Daniel Levy as one of the best chairman in the league, yet fans see him as one of the worst.
That just demonstrates the fans need educating.
It is water off a ducks back to ENIC and Levy, they take no notice, but it provides an opportunity to bring the fan and the club together, not through the THST agenda dialogue, but through general education pieces to the fanbase.
Content from the club will be lapped up.
Explain to people player values and amortisation, how it affects their value, how the length of a contract affects value and so on.
I have often spoken about the need to drastically improve Spurs TV from its star struck presenters with, let's be honest, pretty poor questions and I have to admit they have raised the quality, raised the bar, but there is plenty further to go with the channel.
Why not develop it into a TV channel in it's own right that receives income through adverts and has Tottenham news content that every fan wants to know.
Why not have a daily 'media' news section to talk about the stories in the news, a skill section for children to learn the game, behind the scenes footage available nowhere else, the educational pieces I have talked about.
There could be programmes about how the kit is made, interviews with commercial sponsors and the benefits they get from their deal with Tottenham, news on the foundation work, programmes on the brewery, the bakery etc.
There should be plenty of content of the academy, of youngsters, of possible future stars and a discussion of the barriers they are going to face, the mental challenges ahead.
Explain how the academy pays for itself, explain to people player values and amortisation, show old games and youth games.
Quite frankly, every U-23 game should be covered, why not every U-18 game or at least a highlights programme.
A highlights reel of each player may help player sales and loans.
A programme about the operation of the club shop, much like we see programmes of other workers on TV, follow the groundsmen, match day stewards.
A sales programme selling goods from the shop, a programme showing people how to buy online and what happens when they order something.
Suggestions how to kit out your sons or daughters bedroom, bulk buying discount for those kitting it out, suggesting it would make a great birthday or Christmas present.
There is so much that could be produced that you could warrant charging a small fee for or distribute it to the masses for free.
Would that also help to grow our fanbase if kids were tuning into Spurs TV instead of something else?
You could sell the rights around the world and it would pay for itself through the advertising, if the audience was big enough.
The art of all this is telling it as a story.
You tell a story, people listen and take it in.
You tell them something and it goes in one ear and out the other.
I could turn this club into the richest club in the world, through club generated funds, in less than 2 years.
I could improve the playing staff and our coaching, yes I could teach Conte something.
I could take Spurs TV to another level.
I could increase our fanbase and thus our commercial income.
I could even blow my own trumpet!
I hope you all have a fabulous day, as mine will be.
As a positive Spurs fan every day is a good day.
Go on then, a snippet of Tottenham Transfer Talk.
Paratici has players lined up provisionally in Italy and we had plenty of club representatives there only 2 weeks ago.
Juventus will now need to offload players so we might, I'm saying might, end up with more than one player from Juventus by the end of the window.
I'm hoping we get Dejan Kulusevski, who has been heavily linked with us this window, he has more end product than others we have chased or signed.
He is a very decent player in my book.
I have made several warnings about Jorge Mendes, not just in this transfer window but when Nuno was appointed, we DO NOT want him involved in deals and Gold has it arse about face suggesting he would be good for the club.
The man is only interested in his own pocket, hence he moves his players around all the time, getting into bed with him is a very dangerous game, as we have just seen over Traore, which is all down to him, not the players.
I can't say as I'm disappointed at losing out on him, as I have said before, he has no end product, just pace.
COYS
- Don't forget to share this post on social media
- Visit the THBN website each day
- If you are a supporters group, distribute the article or direct members to it
- Americans share share share, it's a big audience over there and we want to spread the Spurs word so more choose Spurs to support
- Outside UK - share and you'll get the Spurs name reaching more people
COYS
Previous Articles:
A further selection of Recent Posts:
7 comments
Adama Traoré - pleased we missed him.
Luis Díaz, we was trumped by Liverpool but it was because we was penny pinching again.
Dejan Kulusevski, yes I would like him in but I am not holding my breath given above.
Dusan Vlahovic, you was confident that he was coming to us in the summer?
Love the comment about Jorge Mendes, "the man is only interested in his own pocket". however this could equally apply to our leader Mr Levy.
I wonder what THST have done around either situation?
I quite like the idea that Spurs fans could thus become some of the most informed in the world about so many aspects of the business that are currently so misunderstood by fans everywhere. There are so many other benefits to the idea too that it seems a no-brainer to me. Perfect for this time of year. Someone could explain why the club are always so tight-lipped about their transfer dealings; what benefits accrue based on that approach; how fans should not assume no news means no action…
For the two clowns asking why I haven't responded to this comment, the answer is I don't spend all day on my blog, I have a life and will only read something when I actually log on which could be midnight or a few days later.
Engage you brain before you comment fellas. Your inane comments have obviously not passed moderation. The time now is 10:40pm.
Vlahovic promised Spurs he would sign in the summer and said to the media he would not move in January. He went back on his word and what he told the media was also not true.
Traore, who I have never expressed a desire to sign and have posted he has no end product, was all agreed until Mendes decided to move him to Barcelona where he'll sit on the bench.
It is a shame agents fee aren't made public as part of these deals so fans can see they sometimes earn from several sources for 1 deal.
Vlahovic's agent has earned over £10m from Juventus himself, quite apart from other sources.
It says a lot about the situation of Barcelona that they want to sign a player who might cause panic but has nothing to show for it.I'm not at all sorry we have missed out quite frankly.
Not great news but it is what it is.