Revamping Spurs TV and TV coverage
Revamping Spurs TV and TV coverage
I suggested that clubs need to take control of broadcasting instead of leaving it to the generosity of the TV and radio broadcasters.
the ned to bring broadcasting revenue into the game at all levels is important but there has to be an element where a club can harness the worldwide support it has and offer a matchday experience from your own home.
With that advances in virtual reality, surely we could be offering stadium tours from all around the world, not just those who can get to the stadium in the UK.
Any business needs multiple income streams so it isn't reliant on one that when taken away has a major impact on the business.
Taking fans away as a result of Covid-19 has brought that home to some, for many it is the TV revenue that keeps them afloat, for others like ourselves, the lack of spectators and commercial income a game brings is having a significant effect.
What then if a club could sell a virtual stadium experience.
Should a camera be set up in the place of a specific seat to watch the game from?
Should the club be able to sell yo subscribers a standard broadcast of the game, either live or at a set time after the event.
There are websites where you can go to watch a full match replay so why not a club themselves provide an official replay, obviously in association with live broadcasters.
Technology is a battleground in Europe to expand reach, all leagues have digital services that can provide "matchday-like" services and each new generation is more technically integrated.
The year at home has surely opened the eyes of some to the future and what might be done to offset a lack of supporters and generate income streams down other avenues.
You can get devises that are see-through, sit on your dashboard and give you speed and other digital metrics, including integrated Sat Nav, apps that check your tyre pressure etc so to give a game experience with a constant stream of statistics about the game is perfectly feasible today.
Statistically we only scratch the surface in Europe, quite frankly the stats provided by broadcaster are pathetic.
Take a leaf out of cricket's book for instance. When a player is batting, stats will be displayed about that particular type of bowler he has faced, or indeed that very bowler.
You'll see stats about how many runs he has scored, how many times he has been dismissed by them, his average against them, the percentage of his runs scored on the leg or off side, the breakdown of his runs, are they 4's, 6's, 1's, 2's, 3's etc.
There are a ton of statistics that can be produced, you'll see a chart of where a batsman has hit the ball during his innings, you rarely see a chart showing where each player has passed a ball, we get a touch map instead.
Half time is an ideal time to introduce plenty of stats, rather than listen to two biased experts for the duration, we are watching the game, we know what is happening.
Any discussion from them should be at a higher level, bringing experience into play, bringing the information from a dressing room that fans don't have access to.
Whoever is devising the football stats at Sky needs to watch the stats being produced in the cricket arena and figure out how that service can be enhanced.
It is all about communicating with the consumer, we are not here to consume what you provide, they are there to provide what we want to consume, big difference.
They should be enhancing our viewing, not detracting from it and keeping us in the dark ages.
Simply adding a few women doesn't cut the mustard.
Data-driven insights enhance engagement for worldwide viewers and stimulate talking points to keep the game ahead of other sports it is competing against for eyeballs.
You can not rest on your laurels.
The Bundesliga has partnered with Amazon Web Services (AWS) to deliver real-time ‘Match Facts’ during live matches and highlights.
The Premier League should be looking to top that service so perhaps we need former players providing content ideas.
Quite frankly this could open up a whole new world of programmes.
I envisage data and virtual reality driven analysis programmes that serve as coaching programmes too.
Imagine a former centre-back, say Gary Mabbutt or Graham Roberts talking you through a 90 minute game.
Where a centre-back should be positioning himself, what he should be thinking, his proactive approach and his options in reacting to situations before him.
Pump that out on Spurs TV, cut it into smaller programmes.
Do that for every position and you have a new career for ex-players, keeping them associated with the club and educating the next generation.
It is a produce to promote subscriptions to Spurs TV all around the world, which leads me to wondering whether you can convert a broadcast game to a virtual reality game and play that on a club TV channel to avoid broadcasting rights clashes.
Look at the highlights that Spurs TV produce on YouTube, they are very basic, no stats added, no insight added.
Spurs TV needs a massive upgrade, it's just kids having fun at the moment.
Get Artificial Intelligence (AI) involved and crunch the numbers guys.
Use AI to analyse a game, tactically, as a team and each individual player, there is a whole new world of data for us to see and clubs to use.
I see a time when Monte Carlo simulations are run that analyse the outcome of a particular event 1,000 times to produce an percentage average expectation of what will happen.
Eventually, if you create a database of past games, you could run a virtual reality game and have a computer show you the best way to approach the game, what substitutes to make to solve a problem or create them for the opposition.
Have there been any studies done into how a player performs in different weather conditions or playing surfaces?
The more an audience understands, the more it will watch.
Fans could enjoy playing a virtual reality football match alongside their hero's in a real game simulation.
You could pitch a transfer target into a Premier League game simulation and see how he copes mentally and physically, as a part of the assessment stage.
As I say, there is a whole world out there to explore and football lags behind other sports in so many aspects.
The future is always going to arrive and success is achieved by riding the crest of a wave, not trying to surf once the wave has broken.
COYS
Hey, where are you going, click a link first, Google likes that.
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