Nike shows Spurs are still a way behind
2 min read
STADIUM TALK
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Tottenham Hotspur and Nike concept shirt |
I was thinking about the comments of Coco Hughes that I reproduced as two articles and the reply from Martyn Giles in the context of Nike being our shirt sponsors and probably our stadium sponsors too.
A worldwide brand gives us access to markets worldwide to expand the Tottenham Hotspur name and it does need expanding as we have a way to go yet before we can compete on level terms with the richer clubs ahead of us.
You only have to look at the kit deals Nike have struck with ourselves and Chelsea to see the difference and the 2014 Manchester United Adidas kit deal.
Manchester United - Adidas £75 million a season
Chelsea - Nike £60 million a season
Tottenham Hotspur - Nile £25 million a season
Qualifying for the UEFA Champions League once, getting into the top four once, isn't enough to bridge the financial gap that keeps us having yo punch above pour weight. If you take into account Chelsea have a £10 million a year deal for training kit and a £40 million a year shirt sponsorship deal, we still have a long way to go before we are a competitive commercial force and that that money can then be used for the furtherance of the playing staff.
Nike have been a constant name when discussing naming rights and their marketing expertise can only benefit the Tottenham Hotspur brand as we soon begin our NFL journey and link to the growing USA market.
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23 comments
Getting into the top four once - Incorrect.
Not once does the article even mention Pochettino, so your argument that it should be assumed, just to suit your argument is pure lazy. Worst yet, everyone already knew this story and the comparison between other clubs. "People can't think for themselves" - I think you suffer from a moderate case of Elitism. Merry Christmas.
Secondly UU is a cool up and coming brand that will keep on growing. Spurs would be right there in the middle of it. With Nike, Spurs will always be a side show compared with their bigger sponsorships.
:)
I wasted money buying XL tops…they were simply too tight. I’m not 2XL with other sports labels but that’s what I have to buy to get a reasonable fit and it’s normally the larger sizes that are out of stock at the Spur’s Shop.
p.s. I also have a Heritage pull that has separated at the seams twice.
ill take that over AIA bowl!
Polyester is a petroleum product hence it’s current popularity (cheapness) in the textile industry.
Polyester has the lowest absorption rate of any synthetic fibre (3>5%) hence when one examines UA products that are ‘next to the skin’ rayon has been added to the synthetic mix.
Rayon has the highest absorption rate of synthetic fibres (95%) and is a ‘cellulose’ arrived at by a lengthy process from trees.
So when you see some of the ‘fabric claims’ from this company I would take them with a pinch of salt, both synthetic fibres have been around for sometime.
Myself, I much prefer sports items that are 100%, or include, cotton (50>60% absorption rate) in their make-up and that’s why my preferred sports brand is Adidas.
In other words it’s the quality of the product that, for me is paramount, and not the marketing cla…
Mens Under Armour UA Merino 1/4 Zip Golf Sweater. A high quality golf pullover fabricated in merino wool with a zip neck that also features a 'moisture transport system' which actively wicks moisture away from the body. Detailed with ribbed sides, cuffs, collar and hem for durability and fit. Finished with contrast zippers and 'Under Armour' embroidered logo on the left chest. 100% Merino Wool - Loose fit
Wool. 100%.
4 seconds.
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I did mention above that my Heritage pull (merino wool) has come apart at the seams twice. In itself not a big deal but an irritant nevertheless given the price.
I'm simply relating my experience with items purchased (online) from the Spurs Shop.
That said, given the instability of the oil price does it make sense for THFC to align itself with a brand whose products are heavily influenced by that price?
Would it not be better to chose a brand whose product uses both synthetic & natural fibres and, who have the technology to mix their fibres so that their product retains quality & price efficiency?