NFL Franchise home ground determines success or failure
Anyone with an inkling of how to grow a fan base for a new sport will tell you it has to be taken to the people before you can bring the people to it.
Some seem to have forgotten that basic, but then it doesn't fit with the anti-Spurs Levy out rhetoric does it. The NFL want a London franchise, but only when the fanbase has been trebled in London. It is common sense to take it to different areas to attract new people and hopefully get them hooked.
The NFL chief charged with growing the fanbase over here has made it clear previously that while several venues will be used during that growing process. What is important is the long-term future of a London NFL franchise and that will require a specialist base. It is inconceivable that the long-term future has not already been discussed, we wouldn't be building a specialist facility if it hadn't.
Lower league football clubs have to put in a lot of work in their local community, they don't simply operate at their home ground and that's it. Building an American football fanbase is the same principle, currently they are going into the community (boroughs of London) to build before drawing them to one regular location when big enough. To grow you have to market incessantly.
The aim is to constantly stay top-of-mind so that your team is the entertainment of choice for people. The best people to catch are school children as these are the grass roots in future fans terms. The cradle to grave fan is the ideal so if you can get local children into a stadium and treat them as if they are special then you have the chance to draw them in. Market to the family and you fill more seats, market to children and the parents have to come along too.
It makes sense therefore to tour London during the growing phase to place your product in front of as many as possible. Even though the NFL have just had a game at Wembley they took the opportunity to visit Tottenham and reassociate our name with the game.
While some want to bury their heads and yell failure because it suits their closed minds. The fact is playing in different locations is common sense marketing until the sport is big enough for a home of its own. What matters is that Spurs secure that, only that will determine whether Levy has been successful or not with this venture.
Further Tottenham Reading
Watford want Adebayor
Spurs still scouting Rabiot
Up to 5th, 1pt off 4th
Spurs target Pato has rediscovered his form
How would you rate Spurs shooting from range?
Some seem to have forgotten that basic, but then it doesn't fit with the anti-Spurs Levy out rhetoric does it. The NFL want a London franchise, but only when the fanbase has been trebled in London. It is common sense to take it to different areas to attract new people and hopefully get them hooked.
The NFL chief charged with growing the fanbase over here has made it clear previously that while several venues will be used during that growing process. What is important is the long-term future of a London NFL franchise and that will require a specialist base. It is inconceivable that the long-term future has not already been discussed, we wouldn't be building a specialist facility if it hadn't.
Lower league football clubs have to put in a lot of work in their local community, they don't simply operate at their home ground and that's it. Building an American football fanbase is the same principle, currently they are going into the community (boroughs of London) to build before drawing them to one regular location when big enough. To grow you have to market incessantly.
The aim is to constantly stay top-of-mind so that your team is the entertainment of choice for people. The best people to catch are school children as these are the grass roots in future fans terms. The cradle to grave fan is the ideal so if you can get local children into a stadium and treat them as if they are special then you have the chance to draw them in. Market to the family and you fill more seats, market to children and the parents have to come along too.
It makes sense therefore to tour London during the growing phase to place your product in front of as many as possible. Even though the NFL have just had a game at Wembley they took the opportunity to visit Tottenham and reassociate our name with the game.
While some want to bury their heads and yell failure because it suits their closed minds. The fact is playing in different locations is common sense marketing until the sport is big enough for a home of its own. What matters is that Spurs secure that, only that will determine whether Levy has been successful or not with this venture.
Further Tottenham Reading
Watford want Adebayor
Spurs still scouting Rabiot
Up to 5th, 1pt off 4th
Spurs target Pato has rediscovered his form
How would you rate Spurs shooting from range?
2 comments
I read the HH article. He is so wrong, Being anti ENIC is being anti Spurs. The negativity is bad for our image and our club in every way; not least because its spiteful and idiotic.
Look at other premier league clubs. Ask yourselves which of their owners you would prefer. We might not win the league this year or even qualify for CL but we`re going to give it a damn good go. Great Academy having been built up with ENIC`vision. Great manager receiving support from the owners and a brilliant new stadiom coming. Oh yes HH. It sucks!
COYS