Why should a quality player come to Spurs?
For me building a young team that stays and grows together because they have a club bond, because they are happy and getting games was important. I felt if we had youngsters learning a system inside our and we were playing youth then that would attract other youth.
Tottenham targetted the very best youth during the last window, plenty of it didn't join us. As yet we are not where they want to be, the UEFA Champions League, but there si more to it than that. ou can only build a bond for the club when a player is here, in the meantime we have to build the brand, build the Tottenham name to be associated with giving youth it's chance.
That reputation doesn't get forged after one season, it takes time. Marketing circles will tell you someone has to see a message 7 times before they will trust it, doing it for a season is the equivalent of doing it once. It may not take 7 years, but it will take several for people to say, Tottenham that's the club who develop and play youth and we would need to be doing so in the Champions League for the message to have maximum effect.
As a club, we have to ask ourselves how do we get the message across to the very best youth and ask ourselves, why should they come to Tottenham. At the moment that is a tough one to answer without Champions League football so for now, we have to sell another message or determine a way to bypass the no Champions League problem.
We could promote the fact we are building something at Tottenham, but the obvious counter to that is, call me when it's built, some will want to be a part of that challenge of growth and the sense of achievement, others won't. We have to, therefore, offer something that perhaps other clubs don't offer. We have to offer a Unique Selling Point, something that makes us stand out from the crowd and will attract players to the club.
Dyson market their technology to the point where people are hard pressed to remember any other vacuum cleaner being advertised, head and Shoulders marker anti-dandruff shampoo, Wash & Go was speed, time-saving, Pantene was shiny hair. Each has their own angle, as a football club Tottenham are no different, we now have our own angle amid the premier League, youth.
That can and should be developed, I don't mean the youth, that is a by-product, but the Unique Selling Point. We have to ask ourselves how can we enhance that, how can we gain maximum results so young players sit up and take notice. The answer is in being ultra successful in developing the very best talented youth to Gareth Bale and Luka Modric standard.
Talent is not enough at the highest level, you have to have that drive to succeed, that drive stems from a winning mentality, a mentality that keeps a player working to improve off the field so he can produce more on the field. Any club can do that and clubs abroad do it successfully to a certain level, how then can we improve on what is already being done that will elevate us above the competition?
The head controls the man, it controls the player. When you are upset you are choosing to be upset. when you are offended you are choosing to be offended, when you are happy you are choosing to be happy. If you produce high-quality work it is because you choose to and the environment around you contributes to your decision of what your feelings are. A football player is no different, their head makes their decisions.
It is common sense, therefore, to do everything you can to influence the head to produce a positive feeling. Pochettino is creating that sort of environment within the club, but it must be throughout the whole club though. Improvements in other areas such as a restructuring of the football side, scouting and content from Spurs Tv and social media to fans suggest that is happening.
That isn't enough though. If we accept the brain makes all the decisions then we have to work on the brain rather than chance to luck that a player's brain will decide what we want it to decide, to improve the player constantly.
We have to unlock the motivation within every player, it may well be something away from football, but find it we must. A player can only be the best he can be if he ahs unlocked that motivation, few players do that. Football mirrors life, few people actually know what really motivates them. The answers one gives are usually wrong, they are what people think motivates them when in truth what truly motivates them to be the best they can possibly be they don't actually know.
That is where a sports psychologist come in, it's his role to unlock that. Let me ask you will you go to a sports psychologist to find what truly motivates you? The answer is probably no and a football player is no different, they are just humans with the sam feelings you have. If this is what truly makes the difference in a footballer, if this is what encourages the development of a player to a level he has previously only dreamed of, then it is common sense to undertake it.
As a club this should be our Unique Selling Point, we unlock the real potential within players, we create the superstars. If we are working on a compulsory basis, not a voluntary basis, remember you wouldn't do this on a voluntary basis even though it would transform your life, then we develop the reputation of elevating player players to be better than they thought possible. We would be doing something different, we wouldn't be following the herd, we would be leading them.
That is quite a hook and it's a Unique Selling Point we should develop, then the very top quality players will have the best reason of all to join Tottenham Hotspur, because we are going to make them the very best they can be.
Tottenham targetted the very best youth during the last window, plenty of it didn't join us. As yet we are not where they want to be, the UEFA Champions League, but there si more to it than that. ou can only build a bond for the club when a player is here, in the meantime we have to build the brand, build the Tottenham name to be associated with giving youth it's chance.
That reputation doesn't get forged after one season, it takes time. Marketing circles will tell you someone has to see a message 7 times before they will trust it, doing it for a season is the equivalent of doing it once. It may not take 7 years, but it will take several for people to say, Tottenham that's the club who develop and play youth and we would need to be doing so in the Champions League for the message to have maximum effect.
As a club, we have to ask ourselves how do we get the message across to the very best youth and ask ourselves, why should they come to Tottenham. At the moment that is a tough one to answer without Champions League football so for now, we have to sell another message or determine a way to bypass the no Champions League problem.
We could promote the fact we are building something at Tottenham, but the obvious counter to that is, call me when it's built, some will want to be a part of that challenge of growth and the sense of achievement, others won't. We have to, therefore, offer something that perhaps other clubs don't offer. We have to offer a Unique Selling Point, something that makes us stand out from the crowd and will attract players to the club.
Dyson market their technology to the point where people are hard pressed to remember any other vacuum cleaner being advertised, head and Shoulders marker anti-dandruff shampoo, Wash & Go was speed, time-saving, Pantene was shiny hair. Each has their own angle, as a football club Tottenham are no different, we now have our own angle amid the premier League, youth.
That can and should be developed, I don't mean the youth, that is a by-product, but the Unique Selling Point. We have to ask ourselves how can we enhance that, how can we gain maximum results so young players sit up and take notice. The answer is in being ultra successful in developing the very best talented youth to Gareth Bale and Luka Modric standard.
Talent is not enough at the highest level, you have to have that drive to succeed, that drive stems from a winning mentality, a mentality that keeps a player working to improve off the field so he can produce more on the field. Any club can do that and clubs abroad do it successfully to a certain level, how then can we improve on what is already being done that will elevate us above the competition?
The head controls the man, it controls the player. When you are upset you are choosing to be upset. when you are offended you are choosing to be offended, when you are happy you are choosing to be happy. If you produce high-quality work it is because you choose to and the environment around you contributes to your decision of what your feelings are. A football player is no different, their head makes their decisions.
It is common sense, therefore, to do everything you can to influence the head to produce a positive feeling. Pochettino is creating that sort of environment within the club, but it must be throughout the whole club though. Improvements in other areas such as a restructuring of the football side, scouting and content from Spurs Tv and social media to fans suggest that is happening.
That isn't enough though. If we accept the brain makes all the decisions then we have to work on the brain rather than chance to luck that a player's brain will decide what we want it to decide, to improve the player constantly.
We have to unlock the motivation within every player, it may well be something away from football, but find it we must. A player can only be the best he can be if he ahs unlocked that motivation, few players do that. Football mirrors life, few people actually know what really motivates them. The answers one gives are usually wrong, they are what people think motivates them when in truth what truly motivates them to be the best they can possibly be they don't actually know.
That is where a sports psychologist come in, it's his role to unlock that. Let me ask you will you go to a sports psychologist to find what truly motivates you? The answer is probably no and a football player is no different, they are just humans with the sam feelings you have. If this is what truly makes the difference in a footballer, if this is what encourages the development of a player to a level he has previously only dreamed of, then it is common sense to undertake it.
As a club this should be our Unique Selling Point, we unlock the real potential within players, we create the superstars. If we are working on a compulsory basis, not a voluntary basis, remember you wouldn't do this on a voluntary basis even though it would transform your life, then we develop the reputation of elevating player players to be better than they thought possible. We would be doing something different, we wouldn't be following the herd, we would be leading them.
That is quite a hook and it's a Unique Selling Point we should develop, then the very top quality players will have the best reason of all to join Tottenham Hotspur, because we are going to make them the very best they can be.
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