Spurs to engage with the community on US trip
USA star DeAndre Yedlin is a player fans in the US take note of. When you read reports and look around the web during games there are plenty who have an opinion of him.
There is no doubt that he will help Tottenham market itself in the emerging American market, raising awareness of Tottenham Hotspur and continuing to grow our brand over there. There will be changes in years to come as to how we watch football, it will eventually be freely available on the internet via subscription, thus the more fans you have the more income a club will generate. This is what the bigger clubs want.
The Premier League are discussing the issue at the moment, clubs want to be able to screen all games live to a worldwide audience, it will eventually happen, there is too much money involved for the clubs for it not to happen. Maximising a worldwide fanbase is essential in preparation for that day. The club that engages with it's fans and uses them to promote the club will, in new markets, have a huge advantage.
Think for a moment. When a web site or blog posts an article you generally read it and forget about it, you may leave a comment but the most important element, the element that actually promotes awareness of the club, is generally left out and that is sharing.
In parts of Asia, India, China, America there are huge untapped markets that if all supporters did their bit and shared, posted links to, tweeted etc would see raised awareness levels. If information is freely available about a club and there is plenty of it from a variety of sources, then an individual is more likely to take an interest in that club than any other. Of course, that is not the only factor but it is a factor that the fans themselves control and at present no club makes use of the vast resource of the fanbase that they have at their fingertips.
Recently we visited Malaysia and Sydney, the first time we had been in Australia for 30 years, 70,000 turned out, but it is America where we are making bigger efforts so it is always nice to read an American perspective of Tottenham.
In the build up to the MLS All-Star fixture in Colorado one American site I have read said we have the most ardent and passionate fanbase in the English Premier League and that that was no secret in the UK. Nice words, people like to belong to a tribe, it makes them feel a part of something, in football it engenders a feeling of ownership.
We are portrayed as not being a club who simply fly in for the money and fly out again but immerse ourselves in the Denver community while we are there. Here is th schedule of events surrounding the game.
There is no doubt that he will help Tottenham market itself in the emerging American market, raising awareness of Tottenham Hotspur and continuing to grow our brand over there. There will be changes in years to come as to how we watch football, it will eventually be freely available on the internet via subscription, thus the more fans you have the more income a club will generate. This is what the bigger clubs want.
The Premier League are discussing the issue at the moment, clubs want to be able to screen all games live to a worldwide audience, it will eventually happen, there is too much money involved for the clubs for it not to happen. Maximising a worldwide fanbase is essential in preparation for that day. The club that engages with it's fans and uses them to promote the club will, in new markets, have a huge advantage.
Think for a moment. When a web site or blog posts an article you generally read it and forget about it, you may leave a comment but the most important element, the element that actually promotes awareness of the club, is generally left out and that is sharing.
In parts of Asia, India, China, America there are huge untapped markets that if all supporters did their bit and shared, posted links to, tweeted etc would see raised awareness levels. If information is freely available about a club and there is plenty of it from a variety of sources, then an individual is more likely to take an interest in that club than any other. Of course, that is not the only factor but it is a factor that the fans themselves control and at present no club makes use of the vast resource of the fanbase that they have at their fingertips.
Recently we visited Malaysia and Sydney, the first time we had been in Australia for 30 years, 70,000 turned out, but it is America where we are making bigger efforts so it is always nice to read an American perspective of Tottenham.
In the build up to the MLS All-Star fixture in Colorado one American site I have read said we have the most ardent and passionate fanbase in the English Premier League and that that was no secret in the UK. Nice words, people like to belong to a tribe, it makes them feel a part of something, in football it engenders a feeling of ownership.
We are portrayed as not being a club who simply fly in for the money and fly out again but immerse ourselves in the Denver community while we are there. Here is th schedule of events surrounding the game.
Monday 6pm: Welcome party at Three Lions Pub. Supporters will be able to meet and share in the excitement of the week ahead.
Tuesday 10am: Open training session at Dick Sporting Goods Park (autograph session following). This will be a surreal experience for fans to get up close and personal with their favorite Tottenham players.
Tuesday 2:30pm: Toy drive for Colorado Children’s Hospital. Supporters can deliver gifts alongside some of the players. This is a unique experience that will allow some fans to give back alongside Tottenham players. This is certainly a very special experience.
Tuesday 7pm: Supporters Club evening. Spurs guests Brad Friedel and Ledley King at the Blake Street Tavern, preceded by a supporter march from Skyline Park. This offers a chance to all Spurs supporters to gather and enjoy a night with two club legends, as well as giving fans the chance to get loud and sing songs on the march to Skyline Park.
Wednesday 9am: 5-a-side soccer tournament at DSG Park. For supporters and partners, brought together by THFC and Under Armour. This is a rare opportunity to play a little soccer on the DSG Park before the main game takes place later that night. If you fancy a kick about before the match, this is the cant-miss event for you.
Wednesday 7:15pm: Kick off of the 2015 MLS All-Star Game. David Villa, Steven Gerrard, Kaka, Andrea Pirlo and many other soccer stars from the MLS will descend on DSG Park Wednesday night to take on Tottenham in what promises to be a match full of excitement.
Tottenham have over 40 Official Supporters Clubs, more than any other Premier League club and 26 of those will be present in Denver for the game. Tottenham now have a dedicated section for USA fans and Colorado has a sizeable Spurs support, their website can be found here.
We have been to the States in 2010, 2012, 2014 and shortly 2015 as well. This televised game will be another small step in our ongoing marketing efforts.
Further Tottenham Reading
Pochettino and Van der Vaart embrace Ken Dodd
Pochettino and Van der Vaart embrace Ken Dodd
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