Spurs sign US commercial deal
Tottenham Hotspur have signed a multi-year licensing deal with Fanatics, a sports merchandise retailer.
The newly signed deal grants Fanatics the licence to sell bespoke apparel and headwear through its online stores in the US and Canada. It will also enable them to sell Spurs’ existing range produced by Under Armour, the club’s technical partner for kit.
Fanatics currently works with a number of professional sport leagues in North America, including the National Football League (NFL) and Major League Baseball (MLB). Tottenham Hotspur is the first professional soccer club in Europe to sign a deal with the company and increases our commercial growth in the USA.
Gary Jacobson, the brand licensing manager at Tottenham Hotspur, explained the new markets were important for Spurs growth.
“Our North American fan-base is hugely important to us and this relationship will give our fans in the region greater access to our product.
“For a company like Fanatics to come on board is a testament to the growth of our licensing portfolio in North America during recent years as we strive to continue to take club product into new and exciting areas of retail.”
Brian Swallow, the senior vice president for strategy and business development at Fanatics focused on the benefits for Spurs fans.
“With our leading technology platform and production and distribution facilities located strategically throughout the region, Tottenham Hotspur fans will now have easy access to an unparalleled assortment of the latest apparel.”
The deal was brokered by Tottenham Hotspur’s official licensing agent for North America, Fermata Partners. We will play the Major League Soccer (MLS) All-Star Match in Denver, Colorado, on 29th July and our new blue away kit will be going on sale in America on 25th July.
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