Bayern Munich worried by Spurs
Derman powerhouses Bayern Munich are having to re-think their strategy to keep up with the big sides in the Premier League and an emerging Tottenham Hotspur.
Football is the end result of off the field activity. A clubs off the field activity markets your brand, brings in sponsors and therefore money, which in turn allows the purchase of a top level team.
Bayern Munich president Karl-Heinz Rummenigge now admits it is a must, his club have to go on pre-season tours to boost the club brand. He makes no secret of the fact that pre-season tours are not about football now, are not about preparing for the new season, but are a marketing exercise to boost brand image.
The German side were about to embark on a tour of China, another potentially huge untapped market. Just look at the destinations of tours and you'll see they are all brand awareness tours, we went to Malaysia, Australia and have a trip to the United States on the back of our NFL and merchandising deals.
Those two deals have the potential, together with the purpose-built new stadium, to take us to the top table off the field and thus the top table on the field. It is commercial deals like the recent Spurs announcements that Rummenigge is referring to. In business, you look at what your competition are doing and what Spurs are doing is significant.
It is no coincidence that Tottenham have been invited to the prestigious pre-season tournament hosted by Bayern Munich. The Audi Cup also sees Real Madrid and AC Milan take part, all names within the game that have a commercial pull and who people want to watch.
To demonstrate how important the commercial side of the game is now, you only have to turn to Germany and Spain. The Germans are looking at start times for games that are suitable for viewing in the far east, particularly Japan because of the influx of Japanese players into the Bundesliga in recent years. In Spain and extra £173 million (US$270m - AUS$367m - €250m) was proposed for Barcelona and Real Madrid to show a game a week and schedule them for viewing in the UK market.
The future looks a very bright on for Tottenham and others are taking note.
Further Tottenham Reading
Spurs could/should be doing more with the loan system
Europa League is important for Tottenham - a look at the commercial side
A further delve into the financial side of Tottenham
Football is the end result of off the field activity. A clubs off the field activity markets your brand, brings in sponsors and therefore money, which in turn allows the purchase of a top level team.
Bayern Munich president Karl-Heinz Rummenigge now admits it is a must, his club have to go on pre-season tours to boost the club brand. He makes no secret of the fact that pre-season tours are not about football now, are not about preparing for the new season, but are a marketing exercise to boost brand image.
“It’s necessary for Bundesliga clubs to go on trips. England is overtaking us on the left and on the right at the moment, in terms of television revenue as well as marketing and transfer activities. We have got to ensure we don’t lose sight of them and that the Bundesliga is not bled dry by England.”
The German side were about to embark on a tour of China, another potentially huge untapped market. Just look at the destinations of tours and you'll see they are all brand awareness tours, we went to Malaysia, Australia and have a trip to the United States on the back of our NFL and merchandising deals.
Those two deals have the potential, together with the purpose-built new stadium, to take us to the top table off the field and thus the top table on the field. It is commercial deals like the recent Spurs announcements that Rummenigge is referring to. In business, you look at what your competition are doing and what Spurs are doing is significant.
It is no coincidence that Tottenham have been invited to the prestigious pre-season tournament hosted by Bayern Munich. The Audi Cup also sees Real Madrid and AC Milan take part, all names within the game that have a commercial pull and who people want to watch.
To demonstrate how important the commercial side of the game is now, you only have to turn to Germany and Spain. The Germans are looking at start times for games that are suitable for viewing in the far east, particularly Japan because of the influx of Japanese players into the Bundesliga in recent years. In Spain and extra £173 million (US$270m - AUS$367m - €250m) was proposed for Barcelona and Real Madrid to show a game a week and schedule them for viewing in the UK market.
The future looks a very bright on for Tottenham and others are taking note.
Further Tottenham Reading
Spurs could/should be doing more with the loan system
Europa League is important for Tottenham - a look at the commercial side
A further delve into the financial side of Tottenham
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