Yedlin, Stadium, NFL, America
Money talks in football so seeing an opportunity before anyone else and taking advantage can have a significant impact. As the Asian market came to prominence.
Manchester United cornered the market in Japan, getting their name in front of potential fans before anyone else. They also of course signed Shinji Kagawa giving the Japanese a player to focus on in the Premier League. Everyone else has been playing catch up in Asia, ourselves included.
The United States is the next frontier, it is still in it's infancy in terms of football. The first generation who grew up with football have had children and those children take an interest in football, as that continues into the next generation support will continue to grow. The TV revenue has leapt so it is being pushed to the Americans.
It is a massive market, so boosting and keeping the Tottenham Hotspur name high in the public consciousness is an important step to eventually grow support. Sides like Manchester United fly into a city for a game and fly out again, being paid to play there. Tottenham take a few days and go out into the local community as well as working with schools and meeting the supporters clubs.
We have had Brad Friedel on our books and he remains a Tottenham Ambassador in the States while he undertakes his new career in the media. Replacing him on the playing staff, although not positionally, is DeAndre Yedlin, a rising star of the American game. he gives Americans a focal point and Mauricio Pochettino needs to bring him up to a level where he can play a meaningful part in all competitions for the club.
If you follow USA games on Twitter and listen to the comments as the game progresses, it's normal for people to praise Yedlin going forward but accept he needs to work on his defending and especially his positional play. Yedlin himself has taken to the media and said he is working hard at this area of his game in an effort to be ready for next season.
He has frightening pace and from what I have seen plays good balls into the box. At the moment we have Eric Dier at right back and he is putting in fantastic crosses that need to be read better by the attackers. If Yedlin can master the positional side then his delivery of the ball will see him put pressure on Kyle Walker and competition for a place is no bad thing, Walker probably needs that himself to bring out the best in him.
i like what I have seen thus far from Yedlin. His history of coming through the American system quickly, then not being overawed when a novice at the World Cup, the guts to leave his country and move to one of the toughest leagues in the world, knowing full well he has a lot of work to do to improve his game, then knuckling down to do it, all helps suggest to me he has the right mentality, a winning mentality.
He'll do what it takes to succeed. I'll be watching with interest and hope he can fulfil his potential, the American public will then have a player to latch onto when games are shown in the States.
Tottenham may well have even greater links with the States if the proposed deal for an NFL team based at White Hart Lane comes off, with the football surface being a retractable pitch. If an NFL team is based there then the Tottenham name will be taken to a whole new audience and if some decide they want to take an interest in our football then it would be natural for some of them to latch onto Tottenham as the side to follow.
Commercially it opens up a whole new market and would make Tottenham unique in the Premier League in having regular advertising opportunities with the American market. That can only be good for our commercial income with brands wanting to promote themselves to American households.
It's hard to target the USA through football at the moment so if one club can steal a march on the opposition and gain a big share of the new support, then they put themselves in pole position. That club needs to be Tottenham Hotspur. If Daniel Levy pulls it off it will be a master stroke.
It could be an exciting time to be a Tottenham fan over the next ten years.
Manchester United cornered the market in Japan, getting their name in front of potential fans before anyone else. They also of course signed Shinji Kagawa giving the Japanese a player to focus on in the Premier League. Everyone else has been playing catch up in Asia, ourselves included.
The United States is the next frontier, it is still in it's infancy in terms of football. The first generation who grew up with football have had children and those children take an interest in football, as that continues into the next generation support will continue to grow. The TV revenue has leapt so it is being pushed to the Americans.
It is a massive market, so boosting and keeping the Tottenham Hotspur name high in the public consciousness is an important step to eventually grow support. Sides like Manchester United fly into a city for a game and fly out again, being paid to play there. Tottenham take a few days and go out into the local community as well as working with schools and meeting the supporters clubs.
We have had Brad Friedel on our books and he remains a Tottenham Ambassador in the States while he undertakes his new career in the media. Replacing him on the playing staff, although not positionally, is DeAndre Yedlin, a rising star of the American game. he gives Americans a focal point and Mauricio Pochettino needs to bring him up to a level where he can play a meaningful part in all competitions for the club.
If you follow USA games on Twitter and listen to the comments as the game progresses, it's normal for people to praise Yedlin going forward but accept he needs to work on his defending and especially his positional play. Yedlin himself has taken to the media and said he is working hard at this area of his game in an effort to be ready for next season.
“I’m really trying to work on my defensive positioning. I think, especially here, you can get killed if your positioning isn't right, so I think that’s another really big part of my game that I need to work on.
“It’s good because I can watch a lot of games on TV now, so I can study other right-backs and learn from them.”
He has frightening pace and from what I have seen plays good balls into the box. At the moment we have Eric Dier at right back and he is putting in fantastic crosses that need to be read better by the attackers. If Yedlin can master the positional side then his delivery of the ball will see him put pressure on Kyle Walker and competition for a place is no bad thing, Walker probably needs that himself to bring out the best in him.
i like what I have seen thus far from Yedlin. His history of coming through the American system quickly, then not being overawed when a novice at the World Cup, the guts to leave his country and move to one of the toughest leagues in the world, knowing full well he has a lot of work to do to improve his game, then knuckling down to do it, all helps suggest to me he has the right mentality, a winning mentality.
He'll do what it takes to succeed. I'll be watching with interest and hope he can fulfil his potential, the American public will then have a player to latch onto when games are shown in the States.
Tottenham may well have even greater links with the States if the proposed deal for an NFL team based at White Hart Lane comes off, with the football surface being a retractable pitch. If an NFL team is based there then the Tottenham name will be taken to a whole new audience and if some decide they want to take an interest in our football then it would be natural for some of them to latch onto Tottenham as the side to follow.
Commercially it opens up a whole new market and would make Tottenham unique in the Premier League in having regular advertising opportunities with the American market. That can only be good for our commercial income with brands wanting to promote themselves to American households.
It's hard to target the USA through football at the moment so if one club can steal a march on the opposition and gain a big share of the new support, then they put themselves in pole position. That club needs to be Tottenham Hotspur. If Daniel Levy pulls it off it will be a master stroke.
It could be an exciting time to be a Tottenham fan over the next ten years.
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