For anyone who believes the American market is not important, they should not just consider the number of teams who go there and the fact that it is the third highest recreational sport in the USA, but consider the attendance figures for World Cups.
The USA and Mexico, not exactly the largest country in the world but one close to America, have the highest average figures for attendance at World Cups held in their countries. That clearly shows there is an untapped market there and one that can bring in huge amounts in sponsorship deals, which are needed to pay top wages.
Like it ornot football is not just an on the field game these days, it is just as important for the club to be winning off the field too, indeed it's essential. You are not going to retain your star players without it. Just look at the number of players who move to bigger clubs. You get the best wages so can expect to find players with the right mentality and when thye congregate together you win trophies.
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