Spurs NFL tir-up already having an impact in the States

STADIUM TALK


Daniel Levy was asked back in September by ESPN if Tottenham wanted to host a dedicated London-based franchise and he told them that we did.

“We would welcome very much close co-operation with the NFL and a dedicated team. Obviously a decision is entirely theirs whether they do bring a team to the UK, and where it would be located is something that would be talked about, but yes, we would very much welcome that scenario. 
“We worked together [on the design]because it needed to be viewed as a combined joint soccer and NFL stadium. In fact, the way we designed the whole experience is one side of the stadium is a dedicated soccer entrance and the other side is a dedicated NFL entrance. 
“If it ever got to a stage where the NFL decided it wanted to have a permanent team in London, this stadium could literally be – whatever the team was – their stadium as opposed to an NFL team feeling they’re renting Tottenham’s stadium. 
“Clearly we wouldn’t both be putting all this into this stadium if there wasn’t the prospect of one day a team eventually coming to London, but there are certainly no guarantees that a) a team comes to London and b) they have to use our stadium."

The impact of Spurs having a tie-up with America's number one sport can be seen by the fact that in 2016 Tottenham Hotspur were the most searched for club on Google in the country. That is only going to grow when the stadium is finished and a dedicated surface is used for an NFL game for the first time.

The interest will only help us attract new fans and new commercial opportunities, resulting in greater income aand helping us compete on a more level footing with richer clubs, thus impacting on the football field making us more competitive there. It is all linked and all important.

Football doesn't survive without the commercial side paying for it.

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