|Tottenham Hotspur and Nike concept shirt|
I was thinking about the comments of Coco Hughes that I reproduced as two articles and the reply from Martyn Giles in the context of Nike being our shirt sponsors and probably our stadium sponsors too.
A worldwide brand gives us access to markets worldwide to expand the Tottenham Hotspur name and it does need expanding as we have a way to go yet before we can compete on level terms with the richer clubs ahead of us.
You only have to look at the kit deals Nike have struck with ourselves and Chelsea to see the difference and the 2014 Manchester United Adidas kit deal.
Manchester United - Adidas £75 million a season
Chelsea - Nike £60 million a season
Tottenham Hotspur - Nile £25 million a season
Qualifying for the UEFA Champions League once, getting into the top four once, isn't enough to bridge the financial gap that keeps us having yo punch above pour weight. If you take into account Chelsea have a £10 million a year deal for training kit and a £40 million a year shirt sponsorship deal, we still have a long way to go before we are a competitive commercial force and that that money can then be used for the furtherance of the playing staff.
Nike have been a constant name when discussing naming rights and their marketing expertise can only benefit the Tottenham Hotspur brand as we soon begin our NFL journey and link to the growing USA market.
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