Saturday, 8 October 2016
The US is Spurs’ biggest market outside the United Kingdom, accounting for about one-third of the club’s overseas trade and our merchandise sale figures grew by 67% in 12 months in the United States alone. TV viewing figures increased for the third straight year, increasing last season by 26%.
For those fans who haven't grasped how important the US fanbase and market is those figures might give some idea, a third of our overseas trade for a new and emerging untapped market.
Mark Waller is a Spurs fan and the NFL executive vice-president of international. He sees a team in London in perhaps 4 or 5 years, long before our 10-year agreement with the NFL ends.
Beating the top teams, challenging for titles and playing in the UEFA Champions League will increase our exposure and is important for American viewers, they take note of Champions League games.
The Tottenham brand is growing and our exposure is growing, we are constantly in the news making us an attractive sponsorship vehicle and that is going to increase when we have the new stadium and the media interest that will generate. Then we have the NFL games and more media exposure.
Our side on the field are developing and the brand of football produced against Manchester City was quite thrilling. As a Spurs fan, one can only be optimistic.