There were Tottenham fans at the airport to great the team as they arrived in Moscow yesterday ahead of the game and in his pre-game press conference said the worldwide appeal of Tottenham did not surprise him.
“I was not surprised because of the magnitude of our club. We could see it at Wembley a few weeks ago when we played against Monaco in front of nearly 90,000 people. You can see the size of our club. It doesn’t surprise me that we have fans everywhere.”
Tottenham have a growing fanbase in South Korea and the impact Son Heung-min is having will only aid that. We have appointed Seoul-based brand management and licensing agent Infiniss to help us capitalise on that.
The agent will work in conjunction with Tottenham to appoint licensees for branded goods and accessories, including developing a bespoke Tottenham lifestyle clothing range which is expected to launch in Korea later this year.
Infiniss have in turn appointed a manufacturer to produce the clothing, SJ Trend, and it will focus the countries popular TV shopping channel market. Sports index Brandtix believe the brand value of Tottenham has grown by 5% as a result of last season.
Son Heung-min, the South Korean international and Asian Footballer of the Year, is leading that being the most talked about player as explained by Brandtix chief executive Jon Rosenblatt.
“It’s a smart move as football has a significant market in South Korea and Son has played a part in increasing Tottenham’s brand value there. It makes sense that Tottenham are focusing on South Korea. There are a lot of Premier League clubs looking at China with the expectation that it will permeate across the rest of Asia.”
Tottenham’s brand licensing manager, Gary Jacobson saw encouraging signs at the birth of this partnership.
“Infiniss has a proven track-record in this market, and the early addition of SJ Trend to our growing licensing portfolio in Far East Asia is an encouraging beginning to the partnership.”
Jason Lee, managing director of Infiniss was looking forward to product sales.
“We aim to work closely with Tottenham Hotspur to help it achieve its aim of bringing its Korean fanbase closer to the Club and to meet an increased demand for product in the region.”