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Wednesday, 7 September 2016

Spurs could hoist PL and NFL games on the same day


Spurs could hoist PL and NFL games on the same day

Daniel Levy has said it is realistic to hold a Premier League game and an NFL game on the same day.

Regular readers will know this is something I have suggested we have to look to do to maximise exposure and if not the same day then the same weekend. We can then sell weekend packages for both games and bring in a new crowd, develop new fans who can then follow us from afar.

Mark Waller, the NFL's executive vice president of international told ESPN's Ashley Fox that as a one-off it would be an interesting idea:

"One of the idle thoughts we have at the moment is would you really be able to play an NFL game and an EPL [English Premier League] game on the same day as a double header? 
"It wouldn't be absolutely out of the question. I don't think you'd want to do it on a regular basis, but on a unique feature, that might be a really interesting idea."
Daniel Levy can see the marketing benefits of having two major sports as an attraction and reveals getting this deal done took a lot of hard work on his part and Spurs part.

"I don't think it's something we'd want to try our first game, but that is certainly realistic. How exciting the idea of having the two biggest leagues in the world from a television perspective -- fantastic! -- play on the same day. 
"I have lived and breathed this project from Day One. It is absolutely my ambition to make this work. When I first started talking about it internally at the club, again, I think people around me thought I was mad as well. I guess it's my tenacity to get it done because there were many times with the NFL where there wasn't going to be an arrangement. We just kept going back and saying, 'What about this? What about that?' 
"When we first went to them, we went to them with the idea of a joint stadium in some shape or form without going through all the details at that stage. 
"As we sat down and we went through all the operations, we worked out, 'What does the NFL need? What does soccer need?' Basically we had a checklist of all the various things we wanted to achieve, and then at the end of the day it was the best solution. 
"It's not an easy solution, and we've had lots of technologies involved with the design and the various prototypes because not only do we have to get the surface right for the NFL but it also has to be right for soccer."

Anything new needs a marketing boost, a marketing gimmick to give maximum exposure and hosting two games on the same day for two different sports would certainly create a newsworthy events and maximise exposure for both sports.

there will be interest when the stadium opens, interest when the first NFL game is held and you are then creating a third interest and attraction point both sides of the ocean, which will appeal to sponsors. Yep business again. I know some of you don't like it, but it is what makes the club grow, it is what is building the stadium, it is what pays for new players, it is what pays the players wages.


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