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Wednesday, 20 July 2016

New deal shows the importance of commercial partnershps

Commercial income is vital for our club and we are now at a crossroads season. WE either slip back to being the best of the rest, a position which faces greater challenges than ever before or we push on and establish ourselves as a top four side.

We have Champions League football next season and that allows us sponsorship opportunities to boost our commercial income, something we simply have to fo if we are to become the club we want to be. The new stadium is not yet here and the new revenue it will develop is not here.

What is here is a two-year partnership with Asian company Kumbo Tire starting this season. Kumbo Tire formerly known as Samyang Tire, is a South Korean tire company who have their headquarters in Gwangju, South Korea. It is a subsidiary of the Kumho Asiana Group, along with Asiana Airlines, South Korea's second-largest airline.

There was a presentation at Hotspur Wat attended by Son Heung-min, Christian Eriksen, and Mauricio Pochettino among others saw a visit from Kumho Tire CEO Lee Han-seob.

“We are thrilled to be working with such a prestigious and globally renowned football club, and the partnership will provide us with the ideal platform to communicate with consumers across the world. We are particularly excited about our involvement with the Tottenham Hotspur Foundation and the opportunity to make a difference within the club’s local community."

His words once again demonstrate the importance of continually growing the worldwide fanbase. It isn't the 36,000 people in the stadium who attract sponsors and commercial income, the club isn't run, and nor should I be, solely for the number you can fit into any one game. Your global fanbase and TV exposure determine the size of your commercial deals, which is why Asia and the USA are such vital markets. They are huge and in the case of North America, untapped. Unlock that market and you unlock huge commercial deal opportunities and plenty of them.

Kumbo Tire was an official sponsor of Manchester United from 2007 to 2011 when Park Ji-sung was in their ranks and the result was an 80% increase in sales, just in the UK. The brand awareness publicity the deal generated Kumbo Tire estimated to be to be worth over £200-million. You can see why, with those sort of results,  commercial deals are so large and the opportunities they afford companies.


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