New stadium aimed at more vocal young fans

The new stadium at White Hart Lane is being developed with an eye on the future both on and off the pitch.

The stadium incorporates an NFL pitch wit a view to acquiring the London-based NFL franchise when that happens. Discussions will have taken place already and the club know exactly where they stand. It is inconceivable that the club would go to the expense on the off chance so there will b an agreement of sorts in place.

The stadium will incorporate new technology and be the most advanced in Europe and the idea is to attract a younger fan base, a fan base who will be the future. The last home game against Southampton showed the problem with a quiet home support. Football is not an entertainment that you sit in silence and watch, it is a game to get involved in.

The younger generation are far more likely to sing and create an intimidating atmosphere for visiting teams than an aging fan base. Our away supporters put the home supporters to shame, when we needed them at the weekend the home fans went missing. They should have been right behind the side trying to lift them, they did the opposite.

At the two-day Telegraph Business of Sport Conference 2016, the Head of TechnologySsolutions for Tottenham,.Sanjeev Katwa and Christopher Lee  Managing Director EMEA Populous said the stadium would be built with an emphasis on community and a focus on our younger supporters. 

The agenda of the Telegraph Business of Sport conference 2016 was to explore how sports’ sponsors, rights holders and broadcasters are driving growth and facilitating change in the rapidly evolving sporting industry.

Tottenham are using Populous as the architect of the new stadium and Lee emphasised it was important to draw the 8,9 10 year-olds to the ground, this is the vocal support of tomorrow the club is going to need. None of us want a sterile ground.

“There are lots of things we’re looking at in terms of family specific areas and youth areas. We’re currently looking at a creche within the stadium where you can drop your kids off before the match.”

Katwa said Spurs were in talks about naming rights for the stadium and that a global brand was needed who the club felt comfortable promoting. The club philosophy and image would need to fit with any brand to enable the pair to work in harmony.