News with views from the No1 Spurs website

Thursday, 5 May 2016

Another signed for the long-term

The Daily Mail report that Daniel Levy is asking for £25-million naming rights for the new stadium, having had in place for some time a £25-million shirt sponsorship deal with Nike.

The importance of the NFL tie=up in this can not be underestimated. The Tottenham name and the Tottenham stadium will be blasted into millions of American homes and homes around the world. It is an offer that no other club can match over the 10 -year period. There will be games elsewhere but Spurs will have a stadium build that fulfills the number one US sports wishes.

When the London franchise comes into being, which will happen, then Tottenham stand to be their home and that offers massive exposure to sponsors. Nike are looking ahead and want to be a part of that, they see Tottenham as a long-term investment, as they have at other clubs. Tottenham are on the brink of making the leap to super club level and that is unheard of in the manner in which we are achieving it in the game today.

Since Manchester United and Arsenal the only clubs to have made the leap are those that are the plaything of those willing tp pump money i9n, which saw the introduction of the Financial Fair Play rules to stop it happening again. Tottenham have built, built something that can last. Its part of the reason we have sought Wembley to play in, because it fits our stature, something MK Dons simply can't do. The out of London venue wouldn't fit the image we are portraying to commercial investors.

The upgrading from the current Under Armour £10-million-a-uear sign deal to £25-million-a-year, any are reporting it as £30-million-a-year, under Nike is another step in our growth. Under Armour will sponsor Southampton from 2016/17.

The two big players are Nike and Addidas. Nike gets 45% of its sales from North America and 55% in other markets. Addidas ony gets 20% from North America and 80% from outside. With growth in America and the NFL, that gives Spurs a commercial advantage, already being linked with the number one sports manufacturer in teh Staes.

Football is growing in America, Nike wants football to grow in America so aligning themselves with the club who will probably become the home of the London NFL franchise makes perfect marketing sense. We can expect Nike to work in tandem with us to build the Tottenham name stateside. They are marketing experts, if they can recognise the potential of Tottenham then so will others, best get in while the chance is there.

There is far more mileage in our story, our journey that say Chelsea can offer. That allows for greater publicity opportunities and that means more exposure for sponsors. Do you align yourself with a sugar daddy or with a club proving that anyone can build success. The latter has a message that can be sold in many forms, it is a marketing dream, or it should be.

Tottenham are a team based on youth, so a young dynamic image, there are Roy of the Rovers stories from Dele Alli and Harry Kane, both are a marketing man's dream, like Bale before him. The pair are the poster boys for Tottenham and for England, that makes them very hot property and shoots their worth above other players. And who do you think sponsors Hatty Kane, yep Nike. If they are sponsoring Tottenham it makes sense to have the star goalscorer in the team and on your books. They also sponsor the FA so wherever Kane plays he has Nike on his shirt. They know what they are doing these Nike marketing boys.

They have sponsorships around the world with some major players and some major teams. There looks to be a gap in their marketing in the Premier League though with shirt deals.

Nike Sponsored Football Clubs

  • Algeria
CR Belouizdad
  • Argentina
Boca Juniors
Rosario Central
San Lorenzo
  • Armenia
FC Pyunik
FC Banants
  • Australia
Western Sydney Wanderers
Melbourne City
Palm Beach SC
South Hobart FC
Far North Queensland FC
South West Queensland Thunder
Canberra FC
Cooma FC
Monaro Panthers FC
  • Brazil
Red Bull
  • Bahrain
Riffa S.C.
  • China
Shanghai Greenland
Shanghai SIPG
Guangzhou Evergrande
Shandong Luneng
Beijing Guoan
Shijiazhuang Ever Bright
Jiangsu Guoxin-Sainty
Henan Jianye
Changchun Yatai
Chongqing Lifan
Guangzhou R&F
Guizhou Renha
Hangzhou Greentown
Tianjin Teda
Liaoning Whowin
Shanghai Shenxin
Dalian Aerbin F.C.
Harbin Yiteng F.C.
Hebei Zhongji F.C.
Yanbian Changbaishan F.C.
  • Colombia
Atlético Nacional
  • Croatia
NK Lokomotiva
NK Zagreb
HNK Segesta
  • Denmark
  • England
Blackburn Rovers
Charlton Athletic
Leyton Orient
Manchester City
Peterborough United
Preston North End
Queens Park Rangers
Southend United
Brighton & Hove Albion
  • France
Le Havre
Paris Saint-Germain
Paris FC
  • Germany
Mainz 05
Eintracht Braunschweig
Eintracht Frankfurt
FC Augsburg
Hertha BSC
MSV Duisburg
SC Freiburg
VfL Bochum
Werder Bremen
  • Greece
AEK Athens
Apollon Smyrni
Asteras Tripolis
PAS Giannina
Skoda Xanthi
Apollon Smyrni
  • Hungary
Diósgyőri VTK
Dunaújváros PASE
MTK Budapest
  • India
Chennaiyin FC
  • Indonesia
PSM Makassar
Perseman Manokwari
  • Ireland
Cork City
Bray Wanderers
  • Israel
Maccabi Haifa
FC Ashdod
  • Italy
Hellas Verona
  • Japan
Kashima Antlers
Sanfrecce Hiroshima
Urawa Red Diamonds
Yokohama F. Marinos
  • Jamaica
Portmore United F.C.
Tivoli Gardens F.C.
  • Latvia
FC Caramba/Dinamo
  • Malaysia
Johor Darul Takzim F.C.
Selangor FA
Kelantan FA
  • Malta
Valletta F.C.
Mosta F.C.
  • Mexico
Pumas UNAM
  • Morocco
Moghreb Tétouan
  • Netherlands
  • Paraguay
Cerro Porteño
  • Perú
Alianza Lima
  • Portugal
Académica de Coimbra
Vitória de Guimarães
  • Qatar
El Jaish SC
Al Rayyan SC
Al-Wakrah Sport Club
Umm Salal SC
  • Romania
Dinamo București
Petrolul Ploiești
Steaua București
FC Viitorul Constanța
CS Pandurii Târgu Jiu
CSM Studențesc Iași
FC Botoșani
  • Russia
Anzhi Makhachkala
Spartak Moscow
Tom Tomsk
Zenit Saint Petersburg
Dynamo Moscow
Mordovia Saransk
  • Saudi Arabia
Al-Hilal FC
Al-Diriyah Club
  • Scotland
Dundee United 
  • Serbia
FK Metalac
FK Mladost Lučani
  • Singapore
Singapore LIONSXII
Young Lions FC
  • Slovenia
  • South Africa
Mamelodi Sundowns
Kaizer Chiefs
  • South Korea
Gangwon FC
  • Spain
Athletic Bilbao
Atlético Madrid
  • Switzerland
Young Boys
  • Thailand
Bangkok Glass
  • Tunisia
Espérance Sportive
Club Africain
  • Turkey
Kasımpaşa Spor Kulübü
Akhisar Belediyespor
  • United Arab Emirates
Al-Ahli Dubai F.C.
Al Ain
Al Jazira
  • Ukraine
Shakhtar Donetsk
PFC Oleksandria
Chornomorets Odesa
Dnipro Dnipropetrovsk
  • United States
Arizona United SC
Charleston Battery
Colorado Springs Switchbacks
Dayton Dutch Lions FC
NY Cosmos
San Antonio Scorpions
Pittsburgh Riverhounds
Orange County Blues
Wilmington Hammerheads
Saint Louis FC
Tampa Bay Rowdies
Jacksonville Armada FC
FC Edmonton
FC Cincinnati

You can see they associate with some top teams to get and keep their name at the forefront of everyone's mind. The opportunity is there for them now and they have grasped it. Tapping into their marketing know-how can only benefit us.


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