Another signed for the long-term
The Daily Mail report that Daniel Levy is asking for £25-million naming rights for the new stadium, having had in place for some time a £25-million shirt sponsorship deal with Nike.
The importance of the NFL tie=up in this can not be underestimated. The Tottenham name and the Tottenham stadium will be blasted into millions of American homes and homes around the world. It is an offer that no other club can match over the 10 -year period. There will be games elsewhere but Spurs will have a stadium build that fulfills the number one US sports wishes.
When the London franchise comes into being, which will happen, then Tottenham stand to be their home and that offers massive exposure to sponsors. Nike are looking ahead and want to be a part of that, they see Tottenham as a long-term investment, as they have at other clubs. Tottenham are on the brink of making the leap to super club level and that is unheard of in the manner in which we are achieving it in the game today.
Since Manchester United and Arsenal the only clubs to have made the leap are those that are the plaything of those willing tp pump money i9n, which saw the introduction of the Financial Fair Play rules to stop it happening again. Tottenham have built, built something that can last. Its part of the reason we have sought Wembley to play in, because it fits our stature, something MK Dons simply can't do. The out of London venue wouldn't fit the image we are portraying to commercial investors.
The upgrading from the current Under Armour £10-million-a-uear sign deal to £25-million-a-year, any are reporting it as £30-million-a-year, under Nike is another step in our growth. Under Armour will sponsor Southampton from 2016/17.
The two big players are Nike and Addidas. Nike gets 45% of its sales from North America and 55% in other markets. Addidas ony gets 20% from North America and 80% from outside. With growth in America and the NFL, that gives Spurs a commercial advantage, already being linked with the number one sports manufacturer in teh Staes.
Football is growing in America, Nike wants football to grow in America so aligning themselves with the club who will probably become the home of the London NFL franchise makes perfect marketing sense. We can expect Nike to work in tandem with us to build the Tottenham name stateside. They are marketing experts, if they can recognise the potential of Tottenham then so will others, best get in while the chance is there.
There is far more mileage in our story, our journey that say Chelsea can offer. That allows for greater publicity opportunities and that means more exposure for sponsors. Do you align yourself with a sugar daddy or with a club proving that anyone can build success. The latter has a message that can be sold in many forms, it is a marketing dream, or it should be.
Tottenham are a team based on youth, so a young dynamic image, there are Roy of the Rovers stories from Dele Alli and Harry Kane, both are a marketing man's dream, like Bale before him. The pair are the poster boys for Tottenham and for England, that makes them very hot property and shoots their worth above other players. And who do you think sponsors Hatty Kane, yep Nike. If they are sponsoring Tottenham it makes sense to have the star goalscorer in the team and on your books. They also sponsor the FA so wherever Kane plays he has Nike on his shirt. They know what they are doing these Nike marketing boys.
They have sponsorships around the world with some major players and some major teams. There looks to be a gap in their marketing in the Premier League though with shirt deals.
You can see they associate with some top teams to get and keep their name at the forefront of everyone's mind. The opportunity is there for them now and they have grasped it. Tapping into their marketing know-how can only benefit us.
The importance of the NFL tie=up in this can not be underestimated. The Tottenham name and the Tottenham stadium will be blasted into millions of American homes and homes around the world. It is an offer that no other club can match over the 10 -year period. There will be games elsewhere but Spurs will have a stadium build that fulfills the number one US sports wishes.
When the London franchise comes into being, which will happen, then Tottenham stand to be their home and that offers massive exposure to sponsors. Nike are looking ahead and want to be a part of that, they see Tottenham as a long-term investment, as they have at other clubs. Tottenham are on the brink of making the leap to super club level and that is unheard of in the manner in which we are achieving it in the game today.
Since Manchester United and Arsenal the only clubs to have made the leap are those that are the plaything of those willing tp pump money i9n, which saw the introduction of the Financial Fair Play rules to stop it happening again. Tottenham have built, built something that can last. Its part of the reason we have sought Wembley to play in, because it fits our stature, something MK Dons simply can't do. The out of London venue wouldn't fit the image we are portraying to commercial investors.
The upgrading from the current Under Armour £10-million-a-uear sign deal to £25-million-a-year, any are reporting it as £30-million-a-year, under Nike is another step in our growth. Under Armour will sponsor Southampton from 2016/17.
The two big players are Nike and Addidas. Nike gets 45% of its sales from North America and 55% in other markets. Addidas ony gets 20% from North America and 80% from outside. With growth in America and the NFL, that gives Spurs a commercial advantage, already being linked with the number one sports manufacturer in teh Staes.
Football is growing in America, Nike wants football to grow in America so aligning themselves with the club who will probably become the home of the London NFL franchise makes perfect marketing sense. We can expect Nike to work in tandem with us to build the Tottenham name stateside. They are marketing experts, if they can recognise the potential of Tottenham then so will others, best get in while the chance is there.
There is far more mileage in our story, our journey that say Chelsea can offer. That allows for greater publicity opportunities and that means more exposure for sponsors. Do you align yourself with a sugar daddy or with a club proving that anyone can build success. The latter has a message that can be sold in many forms, it is a marketing dream, or it should be.
Tottenham are a team based on youth, so a young dynamic image, there are Roy of the Rovers stories from Dele Alli and Harry Kane, both are a marketing man's dream, like Bale before him. The pair are the poster boys for Tottenham and for England, that makes them very hot property and shoots their worth above other players. And who do you think sponsors Hatty Kane, yep Nike. If they are sponsoring Tottenham it makes sense to have the star goalscorer in the team and on your books. They also sponsor the FA so wherever Kane plays he has Nike on his shirt. They know what they are doing these Nike marketing boys.
They have sponsorships around the world with some major players and some major teams. There looks to be a gap in their marketing in the Premier League though with shirt deals.
Nike Sponsored Football Clubs
- Algeria
- CR Belouizdad
- Argentina
- Boca Juniors
- Rosario Central
- San Lorenzo
- Armenia
- FC Pyunik
- FC Banants
- Australia
- Western Sydney Wanderers
- Melbourne City
- Palm Beach SC
- South Hobart FC
- Far North Queensland FC
- South West Queensland Thunder
- Canberra FC
- Cooma FC
- Monaro Panthers FC
- Brazil
- Corinthians
- Coritiba
- Internacional
- Red Bull
- Bahrain
- Riffa S.C.
- China
- Shanghai Greenland
- Shanghai SIPG
- Guangzhou Evergrande
- Shandong Luneng
- Beijing Guoan
- Shijiazhuang Ever Bright
- Jiangsu Guoxin-Sainty
- Henan Jianye
- Changchun Yatai
- Chongqing Lifan
- Guangzhou R&F
- Guizhou Renha
- Hangzhou Greentown
- Tianjin Teda
- Liaoning Whowin
- Shanghai Shenxin
- Dalian Aerbin F.C.
- Harbin Yiteng F.C.
- Hebei Zhongji F.C.
- Yanbian Changbaishan F.C.
- Colombia
- Atlético Nacional
- Croatia
- NK Lokomotiva
- NK Zagreb
- HNK Segesta
- Denmark
- Midtjylland
- England
- Blackburn Rovers
- Charlton Athletic
- Leyton Orient
- Manchester City
- Peterborough United
- Preston North End
- Queens Park Rangers
- Southend United
- Brighton & Hove Albion
- France
- Monaco
- Nancy
- Sedan
- Metz
- Châteauroux
- Le Havre
- Lille
- Montpellier
- Paris Saint-Germain
- Paris FC
- Caen
- Brest
- Tours
- Créteil
- Germany
- Mainz 05
- Eintracht Braunschweig
- Eintracht Frankfurt
- FC Augsburg
- Hertha BSC
- MSV Duisburg
- SC Freiburg
- VfL Bochum
- Werder Bremen
- Greece
- AEK Athens
- Apollon Smyrni
- Asteras Tripolis
- PAS Giannina
- Skoda Xanthi
- Veria
- Apollon Smyrni
- Hungary
- Ferencváros
- Diósgyőri VTK
- Dunaújváros PASE
- MTK Budapest
- India
- Chennaiyin FC
- Indonesia
- PSM Makassar
- Perseman Manokwari
- Ireland
- Cork City
- Bray Wanderers
- Israel
- Maccabi Haifa
- FC Ashdod
- Italy
- Roma
- Atalanta
- Hellas Verona
- Internazionale
- Bari
- Venezia
- Japan
- Kashima Antlers
- Sanfrecce Hiroshima
- Urawa Red Diamonds
- Yokohama F. Marinos
- Jamaica
- Portmore United F.C.
- Tivoli Gardens F.C.
- Latvia
- FC Caramba/Dinamo
- Malaysia
- Johor Darul Takzim F.C.
- LionsXII
- Selangor FA
- Kelantan FA
- Malta
- Valletta F.C.
- Mosta F.C.
- Mexico
- América
- Atlas[37]
- Delfines
- Pachuca
- Pumas UNAM
- Morocco
- Moghreb Tétouan
- Netherlands
- Twente
- Paraguay
- Libertad
- Cerro Porteño
- Perú
- Alianza Lima
- Portugal
- Académica de Coimbra
- Vitória de Guimarães
- Marítimo
- Qatar
- El Jaish SC
- Al Rayyan SC
- Al-Wakrah Sport Club
- Al-Khor
- Umm Salal SC
- Al-Shamal
- Romania
- Dinamo București
- Petrolul Ploiești
- Steaua București
- FC Viitorul Constanța
- CS Pandurii Târgu Jiu
- CSM Studențesc Iași
- FC Botoșani
- Russia
- Anzhi Makhachkala
- Spartak Moscow
- Tom Tomsk
- Zenit Saint Petersburg
- Dynamo Moscow
- Mordovia Saransk
- Saudi Arabia
- Al-Hilal FC
- Al-Diriyah Club
- Scotland
- Dundee United
- Hibernian
- Serbia
- FK Metalac
- FK Mladost Lučani
- Singapore
- Singapore LIONSXII
- Young Lions FC
- Slovenia
- Olimpija
- South Africa
- Mamelodi Sundowns
- Kaizer Chiefs
- South Korea
- Gangwon FC
- Spain
- Athletic Bilbao
- Atlético Madrid
- Barcelona
- Hércules
- Levante
- Málaga
- Almería
- Badajoz
- Olot
- Switzerland
- Aarau
- Biel-Bienne
- Wil
- Young Boys
- Thun
- Zürich
- Thailand
- Bangkok Glass
- Chonburi
- Tunisia
- Espérance Sportive
- Club Africain
- Turkey
- Galatasaray
- Trabzonspor
- Kasımpaşa Spor Kulübü
- Antalyaspor
- Akhisar Belediyespor
- Eskişehirspor
- United Arab Emirates
- Al-Ahli Dubai F.C.
- Al Ain
- Fujairah
- Al Jazira
- Ukraine
- Shakhtar Donetsk
- PFC Oleksandria
- Zorya
- Chornomorets Odesa
- Dnipro Dnipropetrovsk
- United States
- Arizona United SC
- Charleston Battery
- Colorado Springs Switchbacks
- Dayton Dutch Lions FC
- NY Cosmos
- San Antonio Scorpions
- Pittsburgh Riverhounds
- Orange County Blues
- Wilmington Hammerheads
- Saint Louis FC
- Tampa Bay Rowdies
- Jacksonville Armada FC
- FC Edmonton
- FC Cincinnati
You can see they associate with some top teams to get and keep their name at the forefront of everyone's mind. The opportunity is there for them now and they have grasped it. Tapping into their marketing know-how can only benefit us.
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