News with views from the No1 Spurs website

Tuesday, 1 March 2016

Spurs mixing with the best

Thanks to the glamour of Gareth Bale raising the profile of Tottenham throughout the world and the emergence of Harry Kane whose name was the 8th most popular for people to put on the back of their shirts in 2015, the quality of opposition in pre-season friendlies made a marked increase.

Our global pull rising, we had fixtures against AC Milan and Real Madrid, much derided in some quarters. Of course, there was a bigger picture for us, as a global brand we want to be associated with the top tier of clubs and that means playing fixtures against them whenever possible. It is gaining authority by association.

This summer will see us rub shoulders with last season's UEFA Champions League finalists and semi-finalists, who were runners-up the previous year. Our trip to Australia was a huge success, far greater than we had imagined and we vowed to go back when we could.

It hasn't taken long because we are going back in the summer and, this time, we will face Italian giants Juventus on Tuesday 26 July and Spanish La Liga winners two seasons ago Atletico Madrid on Saturday 23 July. Both games, which form part of the 2016 International Champions Cup taking place in Melbourne, will kick-off at 8 pm local time, 9 am UK time

COYS

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