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Saturday, 13 February 2016

36,000 watch a Spurs youth game

We recently played Chelsea in a youth game and there was a significant number of US TV viewers. It hints at the level of interest there in football and in Tottenham over there. The market clearly has massive potential for anyone breaking the back of it.



Spurs vs. Chelsea U21 game on Monday was watched by 36,000 people on NBCSN.



North America is simply a must-have market for any club. We as a club can't wait until the market is developed and then tap into it and the boat will have sailed. We have to instil Tottenham in the minds of everyone so they grow as Spurs fans and that their children become Spurs fans.

The sponsorship deals that come from America are huge, Manchester United Chevrolet shirt deal for instance.



You can see from these figures we are £31 million behind Manchester United per season, increasing ur popularity over there will allow us to look for a higher paying shirt sponsor, as well as future naming rights sponsors and commercial deals.

Having a stadium that has been built with an eye on their national sport is a potential goldmine. The importance of being beamed live into US homes can not be overstated. It offers us an unrivalled opportunity to turn the club into a major player, to turn the club into one of the major clubs in the world.

I am not exaggerating when I say we could compete with Real Madrid, Barcelona, Bayern Munich and Manchester United, perhaps in a way no other clubs can. PSG may be able to compete on money, as may Manchester City but they can not compete on glamour.

Obviously, it is important that Tottenham are in the UEFA Champions League when we are beamed into US homes, we need them to know we are a big club. Just as many English fans support the New England Patriots (Harry Kane's side), simply because they have England in their name, so many a US fan will follow Tottenham because that is the home of US football in the UK. I know it isn't now, but the clearly that is the plan and it is a plan we should do everything to encourage.

The pieces of the jigsaw are there. Mauricio Pochettino developing youth, the capacity to purchase the best youth ion the world, a new stadium as the UK home of the NFL, UEFA Champions League football, a massive American TV market and the potential huge sponsorship deals as a result.

If everything can come together we could have Spurs rivalling Real Madrid. Nothing is certain, but you have to aim for the stars to reach the sky, you have to aim for the title to reach a Champions League place.

Tottenham have dreams, Daniel Levy has a clear vision and if you are not backing that vision then you are not really a Tottenham fan are you. The clock can not be turned back, it is no longer a game for the man on the terrace, each club is a multi-million-pound industry in its own right.

If you don't want Daniel Levy, you don't really want to rival the best do you. The objective is obvious so why would you want to oust the man taking us there? 

Get on board the Tottenham Express.


COYS

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