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Monday, 21 December 2015

Spurs scouring America for talent

Scouting is not just about scouting in the major league or youth league where everyone else is, it is also about recognising where you may have an advantage over the competition and maximising that.

Our two main commercial markets looking forward are Asia and North America. the club that can find and develop the first American superstar will leap ahead of everyone else, whoever they are. Tottenham has more official supporters clubs in the US than any other Premier League club and with the NFL having the potential to take us into the homes of a vast number of potential new supporters we will be looking to steal a march over the competition.

There are 17 million people over the age of 6 playing 'soccer' in America. To put that into perspective Germany and England combined have less than half that amount. A study in the States of the 18 to 29 age group revealed more grew up playing soccer than American football. That is quite a turnaround and as these adults have children they are more likely to grow up playing soccer as a result. 

The potential for Premier League clubs to secure new lifelong fans is huge, which is why the NFL deal is so important. Not only that though this is a massive talent pool that needs coaches and training programmes to produce world stars of tomorrow. It isn't a question of if a superstar American player will come along, it is when.

Only this month Spurs set up an 82-team US tournament which resulted in 30 youngsters earning a trip for a two-week trial with us. Brad Friedel naturally played his part in that, Cameron carter-Vickers is coming through the ranks, DeAndre Yedlin is getting experience at Sunderland, Clink Dempsey was on our books, Robbie Keane has a strong link with us. All have a profile and the Tottenham brand is only set to grow in the future.

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